The Graduate School of Business at Assumption University is hosting an International Conference on Entrepreneurship and Sustainability in the Digital Era (ICESDE) on July 21st, 2017.

As an interdisciplinary forum, the conference will bring together scholars, practitioners, and graduate students from the region and beyond to discuss their research findings on how environmental-friendly and socially-inclusive growth and success can be sustained in the digital era, in Thailand in particular as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes. 

The Detail of International Conference of Entrepreneurship

and Sustainability in the Digital Era


Amid the use of electronics and information technology in the digital community, people are living in the exponential pace, disrupted almost every industry in every country and the breadth and depth of the digital economy transformed the entire business systems, ranging from production, management to governance.

Billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited, multiplied by emerging technology breakthrough in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, materials science, energy storage, and quantum computing.

The sustainable entrepreneurship or social entrepreneurship is the business to solve problems related to social and environmental sustainability with good causes to turn the world problems into business opportunities by sustainable innovation.

Most large corporations or organizations gain from the digital economy to have direct and fast access to their customers or clients to raise their global revenues and reduce cost of business operations and improve the quality of life for populations around the world.

The challenges are that the Small and Medium – sized Enterprises (SMEs), or newly established and fast growing business (Start – up) must be digitalized transformed to quickly meet a market place need, improve the communication channels to their customers or clients, and offer innovative products, processes or services. They also need to create their sustainable digital transformation to serve any new customers’ need, significantly disrupted existing industry value chains with agility, novelty, mobile digital platform, digital marketing research and development, quality and delivery speed of products/processes/services, and competitive price.

The opportunities of SMEs or start – ups are that the customers or clients access to affordable products, processes and services in the digital planet. The possible opportunities are to create the niche market, a small market segment, to satisfy specific market needs, affordable price range, high quality products/processes/services, and demographics.  For example, Grab taxi mobile application, online flight booking, product/process/service test before actual purchase via online store website, etc. 

Challenges and Opportunities